Privacy Policy

Information we collect

We collect information you provide directly in forms, chats, support requests, and verification steps. This can include contact details, address history, date of birth, Social Security number, employment information, income details, property information, and bank details when you choose to provide them.

We also collect technical and session data such as IP address, browser details, landing page URL, marketing attribution, device characteristics, and activity needed to operate the site, detect fraud, and troubleshoot problems.

How we use information

We use your information to operate the website, route inquiries to matched partners, verify the quality of a lead, prevent fraud, respond to support questions, maintain compliance records, and improve the performance of the marketplace.

We may also use the information to send transactional updates, consent confirmations, verification codes, and legally permitted marketing communications based on the choices you make when using the site.

How information is shared

We share relevant applicant information with lenders, home-equity partners, verification vendors, call or messaging providers, analytics providers, hosting providers, and other service providers that support the marketplace.

We may also disclose information when required by law, to respond to lawful requests, to protect the security of the site, or to investigate fraud, abuse, or misuse of the platform.

• We do not use applicant data for purposes unrelated to operating, improving, or marketing the marketplace without a lawful basis.
• Partners who receive your information apply their own privacy policies and regulatory obligations once you engage with them.

Cookies, analytics, and attribution

We use cookies, local storage, and similar technologies to remember session data, attribute affiliate or campaign traffic, protect the application flow, and understand how pages perform.

Analytics and advertising tools may measure page visits, scroll depth, form completion, device type, and campaign performance so we can improve the quality and efficiency of the marketplace.

Choices and privacy rights

You may request access, correction, or deletion where applicable, and you may opt out of marketing communications using the unsubscribe or opt-out instructions in the communication.

State privacy rights vary. If you submit a request, we may need to verify your identity before responding or deleting data tied to a financing request.

Security and retention

We use administrative, technical, and organizational safeguards to protect the data we store and transmit, including transport encryption, access controls, and audit records.

We retain information for as long as needed for operations, fraud prevention, analytics, dispute handling, legal compliance, and partner reconciliation, after which it is deleted or de-identified according to our retention practices.